The RSPCA has thrown its hat into the ring and has been billed as the ‘winner in the battle of the Christmas adverts’.
The national animal charity launched its Christmas video last week with a moving story which proves kindness lasts a lifetime.
The video, which was made entirely in house by the RSPCA’s broadcast team, follows the story of a young boy growing up doing all he can to help animals in need.
Featuring staff and friends who gave up their own time for filming – features a cover of Kings of Leon’s ‘Use Somebody’ and the charity hopes it will inspire all generations to be kind to animals this festive season.
RSPCA chief executive, Chris Sherwood, said: “When I first saw the Christmas video, I must admit I was moved to tears. It’s a beautiful story and encapsulates the everyday work of the RSPCA.
“We hope that this touching film will inspire the next generation of pet owners and animal rescuers, and also encourage viewers to make a small donation to the RSPCA so we can help the thousands of animals who need us this Christmas. Every act of kindness can make a big difference. And we hope our heart-warming video and beautiful song will encourage everyone to think of the animals and help us to help the thousands of animals who could be facing cruelty, neglect and suffering this Christmas.”
The film was launched on Friday (30 November) and has already attracted more than 400k views as well as comments from the likes of BGT Judge Alesha Dixon, actress Sheridan Smith and radio DJ, Greg James.
Fellow animal charities have also praised the film – and one viewer even described how their daughter had ditched ‘Baby Shark’ in favour of it.
The launch of this year’s video supports the RSPCA’s Christmas fundraising appeal, Delivering Kindness at Christmas, as staff and volunteers prepare for one of the busiest times of year.
Broadcast manager at the RSPCA Alan Laxton, who leads the small team that made the video, said: “We are blown away by all the kind comments and all the feedback we are getting. We are very proud of this film and are grateful to everyone that has shared it and supported it. If the film inspires just one person to make a donation, one family to rehome a rescue pet or one child to grow up being kinder to animals then we’ve done our job.”
This winter the RSPCA is asking the nation to show kindness to all of the animals who don’t have loving families to spoil them this Christmas. Based on the last three winters, the RSPCA expect more than 10,000 animals to be taken into our care this winter. More than 8,000 animals spent Christmas Day in the charity’s care last year.
The animal welfare charity’s 24-hour cruelty hotline received nearly 56,000 calls over the Christmas period last year.
For more information on how you can support the Kindness at Christmas campaign, you can visit www.rspca.org.uk/winterappeal.