Arden Grange launches ‘The Home of the Range’ TV advertising campaign

Arden Grange super premium pet food will launch a new national TV advertising campaign, ‘Arden Grange – The Home of the Range,’ which will be broadcast from 1st February across ITV, Channel4 and Sky networks.

Having just celebrated 25 years in business, the new Arden Grange TV Campaign signals a new phase in the history of this trusted British brand.

Joanna Simmons, Marketing Manager at Arden Grange explains, “Our new ‘The Home of the Range’ campaign has turned a long-awaited vision into an imaginative and unique reality – bringing Arden Grange to life as a place where all dogs and cats, regardless of their size, shape, age or dietary requirements, are taken care of.”

The ad was created by Brighton-based creative agency, Designate, who bought the ad to life working with animation company, Blind Pig, and post-production house Absolute, utilising innovative techniques to create a captivating and memorable advert to attract and engage the attention of pet owners.

“We wanted to create something really unique for Arden Grange, whilst capturing its reputation for quality and heritage. By layering photography with techniques such as cinemagraphs and parallax animation, the characters have a sense of hyper-realism. In fact, we didn’t film any live action animals, which gave us control over their look and behavior. The result is different to what we are used to seeing within pet food advertising and we are delighted with the result.” Faye Carré, Creative Director, Designate.

Joanna continues, “For us, it was great to collaborate with another Sussex-based independent company to bring our vision to life. This advert perfectly captures our core values, visually demonstrating the wide range available for dogs and cats at Arden Grange – The Home of the Range.”

Arden Grange has enjoyed an unwavering reputation within the pet food industry since its launch in 1996. Its naturally hypo-allergenic dog and cat food is available in over twenty countries and remains true to its roots as an independent British, family-owned company. The award-winning range features diets suitable for all breeds and life stages, and most common dietary allergens are excluded, making Arden Grange products a popular choice among owners of pets with sensitivities.

The new Arden Grange television campaign launches on 1 February 2022.

To find out more about the Arden Grange range visit