Barking Brilliant – new plant-based dog food launched

New plant-based dog food launched, with the highest protein content than any other plant-based dog food in the UK.

Noochy Poochy was created by vet Lucy McKinna who set about creating a plant-based dog food to prove you can feed your pet in line with your ethics and still feel confident they’re getting everything they need to stay fit and healthy.

The brand takes its name from its use of nutritional yeast, known as ‘nooch’, which gives the food an irresistible cheesy flavour. It’s more than just Noochy Poochy’s name and fantastic taste that makes it stand out from the pack, however.

A dry food, for convenience and cleanliness, Noochy Poochy uses select organic ingredients, and was formulated by Lucy, a vegan vet, and an animal nutritionist, working in collaboration to ensure it provides a nutritionally complete food, containing everything needed for a healthy dog.

By combining a number of different plant proteins, the food is able to achieve a 28% protein content, not only the highest of any plant-based dog food on the UK market but also higher than most meat based dog foods. It also has an impressive omega fatty acid 6:3 ratio of 4 to 1, considered optimum for dogs, to help maintain good health and encourage a healthy coat.

Noochy Poochy has already achieved accreditation from the Vegetarian Society, PETA and The Ethical Company Organisation, amongst others. The brand places ‘transparency’ as one of its core values, not shying away from the fact that, whilst they hope it will appeal to vegan dog owners, the food is not yet able to call itself ‘vegan’.

Founder and vet Lucy McKinna explains: “We haven’t yet found a vegan vitamin D3 that can stand the heat Noochy Poochy gets cooked to but we are entering a trial with a promising D3 soon and are excited for the results. Every other ingredient in the food is 100% vegan and ethically sourced.”

The brand’s ethics don’t stop at the food itself, with the packaging being fully recyclable and the brand also hoping to become available in stores with zero waste dispenser facilities.

Lucy adds: “As plant-based diets continue to grow, so too does the demand for a pet food that fits in with people’s environmental and moral choices. We’re confident that Noochy Poochy perfectly aligns with these principles and provides an ethical, high quality product that’s not only tasty, but also provides everything dogs need to stay fit and healthy.“

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