Brits spend £125m annually celebrating dogs’ birthdays

New research reveals that over two thirds of owners celebrate their dogs’ birthdays each year, spending an average £20.45 on presents.

According to the research by, the dog walking service, collectively Brits spend a whopping £125 million annually to celebrate their dogs’ birthdays.

The news comes as one in three admit to spending more on presents for their fury friends than their human friends, whilst 14% would rather splash cash on their pooch than their partner.

What’s more, whilst the average owner spends £20 on presents, one in ten will spend between £31-40, and a further 2% happily splash over £70.

The research also revealed areas of the UK where the most money is spent, and it seems pet owners in the North East spend the most on their pets.

Pet owners in Newcastle spend on average £25 per birthday, followed by Manchester where they spend £24 and Glasgow at £22.

Brightonians come out at the cheapest when it comes to pampering their dogs, with as many as 45% refusing to spend over £13.

It’s clear that Brits love their four-legged friends, spoiling them rotten on their birthdays. To help owners find their perfect present, Rover has pulled together a list of top gifts to treat dogs with.

Top 10 gifts for dogs on their birthdays:

Squeezze Ball – £2.89

Personalised Dog Bone – £4.99

Spring Cascade Bow Tie – £4.99

Lily’s Kitchen – Birthday Surprise Food – £9.95

Bottom Snigger Dog Beer and Bow Tie – £9.99

Dog Birthday Cake & Card – £19

Hairmes Gift Box Chew Toy – £19.99

Dog Birthday Treat Box – £20

Personlised Dog Food & Water Mat – £26.99

iFetch Ball Launcher for Dogs – £156.92


Richard Setterwall, European General Manager at, said: “We know that dog people really love their pets, and treat them like part of the family – so why should their birthday go uncelebrated?

“The fact that Brits are spending a collective £125 million a year on birthday presents for their dog shows how much we love and value them. Whether treating them to a chew toy or a treat box, it’s important to show them we love them and spoil them from time to time.”

For more information about’s dog walking and boarding service, you can visit