Dogs Trust Glasgow rehomes long-term lodger during lockdown

One of Dogs Trust Glasgow’s most overlooked pooches has finally found their forever home during lockdown – after spending a year in kennels.

Fabrizio and Fletcher

Whilst rehoming was paused temporarily at the start of the coronavirus outbreak, rehoming staff were able to responsibly find their dogs the right homes through a virtual matching service – using video based home checks and socially distanced appointments, either at the rehoming centres, or by taking the dogs out to adopters homes.

As demand for dogs has risen sharply since lockdown began, this has meant many adopters have considered dogs that would usually have been overlooked.

One of the long-term lodgers rehomed between March and July, was Collie cross Fletcher, who spent a year waiting for his new home. But he has now landed on his paws with Fabrizio Infante, who has previous experience of adopting rescue dogs.

After noticing Fletcher on Dogs Trust Glasgow’s social media pages, he instantly set out to find out more and it turned out to be the perfect match.

Fletcher’s new owner, Fabrizio said: “My dream has always been to give dogs the best life, especially older dogs like Fletcher, who need another chance at being part of a happy home. When I saw a video of Fletcher online and enquired about his background, my heart melted when I found out he had been previously found straying by local authorities; and I wanted nothing more than to make him happy.

“Fletcher has settled in very well at home and we have spent lots of time on his training. He is a bit more independent now but still loves sleeping at my feet. Although he likes to take things a bit slower, he still enjoys long walks and playing hide and seek. Adopting Fletcher has been one of the most amazing experiences; having a dog in your life gives you more energy and a greater sense of purpose because of how much they rely on you.

“We do everything together, from going to the beach, visiting the countryside, or having BBQs. to It is safe to say lockdown would have been much lonelier without Fletcher and I am so grateful to have him in my life.”

Since lockdown began Dogs Trust has seen unprecedented demand for its rescue hounds. From 1-15 July, the charity ad 6,761 calls enquiring to rehome a dog. This is a 79.2% increase on the same timeframe last year. In just one day, the charity had over 1,000 emails from people enquiring about three Daschund puppies.

However, while lockdown has seen many of our longer-term dogs bidding Dogs Trust farewell and going home with their new families, there are still plenty of others still looking for their forever homes at Dogs Trust Glasgow, including Benji, a seven-year-old Patterdale Terrier, Benji is toy daft and on the lookout for an owner who is willing to spend lots of time playing and continuing his training too.

Sandra Downie, Rehoming Centre Manager at Dogs Trust Glasgow, said: “Lockdown has been a challenging time for us all, but we are so happy to see Indie finally finding their forever home during this time. We believe that a dog is for life, not just for lockdown so our team has done a fantastic job in matching dogs to the right families during this pandemic and we have no doubt Indie will bring lots of joy into his new family’s lives now and for years to come.

“We are grateful to players of People’s Postcode Lottery, whose funding has allowed our specialist teams of Canine Carers and Training and Behaviour Advisors to continue to give these dogs the best care and find them their perfect forever homes.

“But the work doesn’t stop here – we still have lots of dogs who are looking for their new homes so, if you feel now really is the right time for you to be getting a dog, take a look at our website to find out more.”

For more information visit


Organisation working with autistic adults gets a helping paw from Kennel Club Charitable Trust

A charitable organisation based in Reading has started a new dog therapy programme to improve the quality of their clients’ lives, supported by funding received from the Kennel Club Charitable Trust.

Providing extensive support for people with autism and Asperger’s Syndrome, and offering therapy and educational programmes that help their clients to live the life they choose, Autism at Kingswood is now also providing animal assisted therapy in partnership with the charity Dogs for Good, exploring the ways that dogs can help people with a wide range of disabilities.

Fleck and his handler Sarah Tosh-Robb, help Autism at Kingswood’s clients with a range of day-to-day challenges, including navigating road safety and developing social skills.

Each client participating in the programme has an individual set of objectives they want to achieve with Fleck’s help. Tackling those issues and progressing their goals with Fleck has enabled Kingwood clients to feel more confident and safer in their everyday life, and to live a more independent life in connection with the wider community.

JB is one client who has been working with Fleck, learning how to be safe around roads and prevent accidents. Through regular walks with Fleck, JB developed his concentration and focus, stopping at the side of the road and walking together with the group. Fleck, Sarah and the team at Kingwood are now looking into helping JB feel more comfortable during bus travel.

JG is another client who worked with Fleck with specific goals, focusing on social patience and sharing. Thanks to sessions with Fleck, JG is now calmer and understands that other people take turns in having Fleck’s attention. At the beginning of the programme, JG didn’t want to share treats with Fleck but now loves feeding him, recognising the importance of sharing.

Like other therapy programmes, Fleck and Sarah’s work with clients at Kingwood was made difficult by coronavirus, but they found ways to stay connected and continue their work virtually. Their support was even more important during the pandemic, which was a period of heightened anxiety for some people with autism and Asperger’s Syndrome.

Philippa Stannard, head of fundraising and communications at Autism at Kingwood said: “We are very grateful for the support we’ve had from the Kennel Club Charitable Trust which enabled us to offer life-changing support for our clients and help them tackle important issues. Thanks to Fleck and Sarah’s work, our clients are safer, more confident and feel more able to interact with the community. We are really impressed with what a difference dogs can make for our clients and we are now looking into extending the programme to support others.”

Sarah, the community dog handler at Dogs for Good who works with Fleck said: “I have been working with Autism at Kingwood to help adults with autism achieve individual goals and develop life skills to improve their independence and quality of life, using a variety of techniques.

“By working as a team with the community dogs, I love to see how we can make such a difference to the lives of the clients and the joy on their faces when we arrive for each session. However small or large the achievements may be for the client; it always amazes me that the positive impact it may have on their lives can be huge!”

Bill King, Chairman of the Kennel Club Charitable Trust commented: “We are proud to be supporting this important project at Autism at Kingwood. While helping others to gain more independence and safety in their life, this project also highlights the amazing and versatile skillset of dogs and how they can help us.

“The Kennel Club Charitable Trust supports a whole range of dedicated projects and organisations and established an Emergency Relief Fund in April to provide special support for organisations struggling due to the coronavirus pandemic.”

There is more information about funding from the Kennel Club Charitable Trust and how to apply available at:


A dog’s heart rate increases by 46% when owner says ‘I love you’, says new study

New research by dog-friendly holiday specialist Canine Cottages reveals how much dogs really love their owners, and how they show it.

Using special heart rate tracking collars on four different pooches, Canine Cottages discovered how dogs’ heart rates are affected when their owners cuddle and tell them they love them, as well as revealing five unique ways in which dogs tell you they love you.

Combining the heart rate tracking data from the four dogs over seven days, their average heart rate was 67bpm. However, when their owners told their four-legged friends they loved them, their heart rate jumped by a huge 46% to 98bpm, which shows how excited and happy they were when told they were loved.

In comparison, when having cuddles with their owner, the average heart rate decreased by 23% from 67bpm to 52bpm, showing how relaxed and comfortable they were when getting affection from their owners.

A full breakdown of the results can be found below:

Dogs Average heart rate over 7 days (beats per minute) Average heart rate during I love you Average heart rate during cuddles I love you difference from resting heart rate Cuddle difference

from resting heart rate

1 59 78 43.4 32.5% -26.4%
2 67 91 55 35.5% -17.9%
3 66 106 47.3 60.6% -28.3%
4 75 117 61.3 56.39% -18.26%
Avg 67 98 52 46% -22%


Canine Cottages also tracked the owners’ heart rates to see how much this compares with that of their pet and discovered their heart rate increased by 10% on average when they saw their dog after being away from them for a period of time. Although not as excitable as our pets, this still indicated how much we truly love our pooches.

But it’s not just heart rate that tells us how much our dogs love us. In fact, they have many ways of showing their affection.

Below, Veterinarian Dr Heather Venkat, head veterinary nurse Carolanne on behalf of Only Pets Cover and accredited dog trainer Joe Nutkins have pulled together five ways in which dogs showcase their affection:

  1. Cuddles: If your dog curls up next to you, on your lap or at your feet, he/she is saying they want to be as close to you as possible. Dogs will only cuddle in and lean on people they feel comfortable with, so it’s a sure sign of love.
  2. Greetings: When you greet your dog, they will likely wave their tail back and forth, jump and wiggle because they love you and are happy to see you
  3. Generosity: Bringing you a toy is another way dogs show their love for you. Yes, they want to play, but they also trust you with their favourite thing and know that you will have fun with them.
  4. Belly up: If a dog shows his belly to you, or sleeps on his back with his chest up, that’s a sign of perfect trust and love. It’s a vulnerable position for dogs because they are completely exposed and at the mercy of anyone who comes across them.
  5. Coming to see you when they’re in pain: When our dogs come to us holding a paw up, or they feel a little under the weather so come and lie next to us with their head on our lap, it shows a great level of trust.

So, if your dog has done any of these things, it’s a sure sign that they’re telling you they love you!

Commenting on the research, Shannon Keary, Campaigns Manager at Canine Cottages, says: “In the UK we are a nation of dog lovers, but although we know how much we love our pets, we’ve never really known if, or how, our dogs show their affection for us, which is why we conducted this research. It’s amazing to see that our dogs’ heart rates increase when they are told they are loved, showing excitement, and decreases when having cuddles, showing contentedness. It’s also interesting to see all the weird and wonderful ways our pets show their love for us. From this data, we can now officially say that our dogs really do love us!”

To find out more about the data or for further insight from the pet experts on how dogs indicate they love their owner, please visit:

RSPCA appeals for information after cat is shot with airgun

The RSPCA is appealing for information after a number of cats and pigeons have been shot in the same area of Northampton.

The animal welfare charity received a call a couple of weeks ago about a much-loved pet cat which had been found with a pellet wound in her back in Wheatfield Road, Northampton on Thursday 27 August.

The one-year old female grey cat, Eve, was rushed to the vets for care. There are also reports of other cats, pigeons and rabbits being shot in the same area.

Inspector Callum Isitt is now investigating and said: “Sadly, this is the second cat to be shot with an airgun in this area but thankfully both cats have recovered. There are also further concerns that a number of pigeons have been shot, as well as pet rabbits.

“The RSPCA is now appealing for anyone with information about these incidents to please contact the inspectorate line on 0300 123 8018. There is no excuse to cause such awful injuries to a defenceless animal. The RSPCA receives almost 1,000 calls to investigate such cases every year and sadly cats and wildlife are usually the animals most often affected.

“We are calling for tighter controls on air weapons. This, along with better education and explanation of the law when buying an air gun, and requirements that everyone must receive basic safety training before being allowed to walk out of the shop, could help relieve the problem.

“These weapons cause horrific pain and suffering and it is illegal. Anyone caught deliberately using an air gun to injure an animal can face up to six months in prison and/or an unlimited fine if found guilty under the Animal Welfare Act.”

Callum added: “We believe air gun misuse is happening on a large scale and what we see at the RSPCA could be the tip of the iceberg, and stricter controls are long overdue.”


Is your dog suffering post-lockdown separation anxiety?

A survey conducted by Barking Heads reveals that 84% of dog owners expressed concern about how their pets will be affected by the return to more ‘normal’ working hours.

As the UK begins to mobilise again, our four-legged housemates suddenly look set to lose the luxury of that 24/7 human company so many of them have become accustomed to during lockdown.

The Barking Heads survey has revealed that dog separation anxiety is a very real worry for lots of us. When a dog becomes hyper-attached to its owners, it can become very distressed when they’re not there.

RSPCA research suggests that 8 out of 10 dogs will find it hard to cope when left alone, but half of these won’t show any obvious signs, so it can be very easy for owners to miss too.

Barking Heads’ found that 48% of dog owners are worried that their dog will develop signs of separation anxiety now that lockdown has been lifted in most parts of the UK. 53% of owners said they thought their pet would be ok but felt very guilty and only 3% of owners had concerns that their dog might do damage to the home when left alone.

Dog trainer and behaviourist. Adam Fehmi, agrees that many dogs face a stressful time, as their humans make a return to the workplace.

He says: “Separation anxiety is a behavioural issue I come across frequently. But there are things you can do as an owner that will help. We will want our dogs to feel happy and content so here are my top five tips for helping to build your dog’s confidence, independence and ability to settle and relax when physically away from you.”

Exercise your dog before leaving them – This is beneficial for all dogs, but particularly if your dog is suffering from separation anxiety. Effectively exercising your dog will help to drain some of your dog’s energy, energy that they might otherwise put into worrying about being left. A well-exercised dog is also more likely to settle and rest in your absence than one who is raring to go! In the same way exercise benefits humans, it has a positive effect on the mental wellbeing of our dogs too and can help to keep them calm.

Give your dog something to dojust like humans, dogs will get bored when left alone with nothing to do. Boredom can exacerbate any anxiety they might be prone to feeling when physically away from you. By offering your dog something to do in your absence you can provide mental stimulation and an outlet for your dog, helping to keep boredom and anxiety at bay. A food dispensing toy is perfect for this activity and Barking Heads have a wide range of yummy treats and nutritional food items that you can fill them with. Start by making the food easy to remove and, as your dog’s interest builds and they become more expert at reaching the food, you can up the challenge! You can even freeze some of the Barking Heads wet food in some types of rubber food dispensing toys to ensure they last a little longer!

Create a calm environment for your dog to relax in– playing classical or soft music can help your dog to relax. Classic FM is always a winner in my house! Music can also help to drown out any external noises that might otherwise cause your dog to worry. A nice comfortable and inviting bed can also help your dog to relax in your absence.

 Set and practice ‘the scene’ when you are in – practice asking your dog to be physically away from you when you are at home together. We want our dogs to feel confident and build their independence, so that when they are away from us, they can feel comfortable, relaxed and content in our absence. One easy way to set and practice the scene is to use a light barrier such as a baby gate, so your dog can still see you but is physically distanced from you. Once they relax in this context you can introduce greater distance and more time spent away from you. Practice little and often to teach your dog there is nothing to worry about if you are not by their side 100% of the time. Don’t be afraid to go back a step if needs be and don’t forget to complete steps 1, 2 & 3 before each practice session!

Be calm on your return to your dogwe want our dogs to learn that us coming and going throughout the day is normal and not a big thing or something to be feared. By not making a big deal out of leaving them or returning to them we can help them to understand this.





Surrey teenager wins RSPCA’s Instagram picture award

A surrey teenager has won the RSPCA’s Young Photographer Award ‘Instagram Photo Category’ voted by members of the public.

Elizabeth Lee, 13 from New Malden, entered the RSPCA photo competition with a picture of her dog, Lucky, surrounded by a field of beautiful purple heather, which was snapped at the Devil’s Punchbowl in Surrey.

The teenager won despite fierce competition from the other four shortlisted images, meaning Elizabeth will now receive a £100 Amazon voucher and a trophy.

She said: “A few friends of mine sent me the RSPCA’s Young Photographer competition post from Instagram saying I should enter because they really like my photography, so I said I would! I love experimenting with photos and having a go at anything new. I’m so shocked that I’ve won because I saw all the other photos and they were amazing but I’m absolutely over the moon that I did and can’t wait to tell all my friends.”

The photo was taken on a Fujifilm x30 camera at about 7.30pm in the evening when the light was perfect, Elizabeth explained.

She added: “Lucky is my dog and my best friend in the world. He follows me everywhere and will always happily pose for the camera. I love so many things about this photo, the beautiful colours, the gorgeous heather but most of all Lucky’s smile which is permanently on his face when we are out on our walks.”

David Allen, Head of Prevention and Education at the RSPCA, said: “Elizabeth’s photo of Lucky is wonderful, and it really shows the joys our pets bring us. We are passionate about inspiring young people to help us build a kinder world for animals and our photography competition is a chance to really celebrate that. Congratulations to Elizabeth and all the other runners up, whose pictures really showcased their talent and passion for animals.”

The RSPCA’s Instagram photo category was open to 13–18 year olds and attracted a record-breaking 1,060 entries this year – three times as many as 2019.

Entrants used #RSPCAYoungPhotographers and #YPALoveAnimals on each post to qualify for the competition and the entries were then shortlisted before the current public vote decided the RSPCA Insta winner.

The Instagram category is part of the prestigious annual RSPCA Young Photographer Awards, which has also broken records this year with more than 10,000 entries.

The competition which is now in its 30th year offers young people up to the age of 18 the chance to win amazing prizes – in return for getting snap happy with pets, wildlife and other animals.

The finalists for the main competition will be notified in October and winners will be announced at an awards ceremony on Thursday 17 December, hosted by RSPCA ambassador, TV presenter and wildlife lover Chris Packham.

For more information visit:


Pet weight management clinic celebrates helping pets to shed almost two tonnes of weight

The University of Liverpool’s Royal Canin Weight Management Clinic is celebrating its 15th birthday.

Since it was opened in 2005, the clinic has helped almost 500 cats and dogs – from Plymouth to Carlisle – to shed almost two tonnes of their body weight.

The state-of-the-art pet obesity clinic is based at the University of Liverpool’s Small Animal Teaching Hospital. It is run by world-recognised specialist in companion animal obesity Professor Alex German and Georgia Woods who is one of the only two Veterinary Nurses in the UK to hold the Veterinary Technician Speciality in nutrition. The clinic was the first of its kind in Europe.

Ollie the pug is one of the clinic’s most recent success stories. On average, pets managed through the clinic lose 20% of their body weight. Despite the challenges of lockdown, Ollie has exceeded all expectations and shed over a third of his body weight in just 10 months.

His owner, Mr Glascott of Wigan, Greater Manchester said, “Before Ollie would spend much of his day sleeping, whereas now he loves playtime and exercise and runs during walks, which is a first! He now loves being active and can keep up during playtime with children or on longer walks off the lead. Ollie’s breathing is now perfect – even during hotter weather – and his allergies are also completely under control.”

Alex and Georgia have helped almost 70 different breeds of dogs to lose weight, but the breeds that are referred to them most often are:

  1. Labrador
  2. Cavalier King Charles Spaniel
  3. Cross breeds
  4. Pug
  5. Golden Retriever
  6. Border Collie
  7. Dachshund
  8. Yorkshire Terrier
  9. Bulldog
  10. Cocker spaniel

On average, pets managed through the Royal Canin Weight Management Clinic lose 20% of their body weight.

Alex German, Royal Canin Professor of Small Animal Medicine said, “Over the last 15 years, we have learnt a lot about obesity in dogs and cats – what causes it, the health problems it brings and how best to manage it. We are delighted at how our insights have helped veterinary professionals to achieve success in managing obesity in the pets that they care for. However, above all we have loved sharing the journeys of the many pets and owners in reaching their goals and seeing for ourselves the improvements in quality of life that this brings.”

Georgia Woods, Royal Canin Weight Management Clinic Nurse said, “I am delighted to have been part of the Weight Management Clinic’s achievements and to reach these milestones. It has been so rewarding for me to meet so many wonderful owners and to see the transformations and improvements to the quality of life of our patients. Obesity care can be challenging at times, but I have immensely enjoyed helping and guiding pet owners and their pets to success.

“I am also hugely proud of the education we have been able to provide to other vets and nurses across many countries, sharing our knowledge and helping them improve obesity care in their own practices. I’m very excited to continue the work to improve obesity care strategies and to see what the next years will hold.”

Dr Lauren Hayes, Scientific Affairs Manager at Royal Canin said, “The University of Liverpool Weight Management Clinic and Royal Canin have worked together closely over the past 15 years and we are delighted to celebrate in their successes. We are proud to work with world-leading experts in their field who not only improve the health of the patients they see, but also by promoting education and research around obesity and into addressing it to help make a better world for pets. Having helped over 500 patients since the clinic was launched, it is an incredible milestone and we look forward to their continued successes for the future.”

Cats and dogs from across the country are referred to the clinic by veterinarians to receive specialist weight management programmes. The clinic is supported by cutting-edge technology such as dual-energy X-ray absorptiometry (DEXA) which very precisely measures the body fat of pets and is used to create tailored individual therapies.

When pets come for a consultation at the clinic, they are given a full clinical examination, full blood and biochemical tests. Their body weight and body fat composition are measured and they are given a tailor-made weight loss and exercise programme. Pets attend the clinic for check-ups everyone to three weeks during the weight loss programme.


5 ways to get a dog-friendly space like Monty Don’s garden

If you love Monty Don’s gardening style and seeing his dogs following him around, Sarah Wilson, contributor at has shared some dog-friendly garden tips.

It is possible to have a gorgeous garden and a dog. Or two even. Gardening guru Monty Don is proof of that. Dogs can’t believe their luck this year as they’ve never spent so much time in the garden with everyone working from home.

This means your space might be looking a little frayed around the edges, particularly if you have a young dog that you’ve recently acquired during lockdown (constant nagging from the kids has clearly paid off on that front). It’s easy to get things back on track though with a few easy tweaks to keep your garden both dog friendly and looking good. 

To get you heading in the right direction, looked to Monty Don for some garden ideas to inspire your dog-friendly garden makeover.

1. Make sure your garden is escape proof

Look at your boundaries, checking behind trees and shrubs too. Fences need to be secure and in a good state of repair, as small dogs can wiggle through the narrowest gap. Big dogs can jump and small dogs can climb so make sure your fences or walls are high enough to keep them from hurdling over. Check gates regularly to see that they are fastened securely as it’s easy for clever canines to nose them open.

2. Choose plants carefully

Flowers in the summer garden may look lovely but some can be a hazard for dogs so it’s best not to plant them in the first place in case your dog is tempted to nibble. Sweet peas, delphiniums, foxgloves, hydrangea and chrysanthemum are all potentially toxic so should be avoided. When it comes to shrubs, give yew, oleander and pieris a miss for the same reason.

3. Opt for raised beds to avoid trashing

Young dogs in particular will love to run riot through your carefully nurtured garden borders, leaving a trail of destruction behind them. You could try to partition areas off but an easier option is to lift your plants up to protect them. Fill raised beds or large troughs with any delicate varieties that won’t take being trampled on at ground level. If all else fails, you could also try distracting your dog with a sprinkler…

4. Go chemical free

Make your garden as green and eco-friendly as possible. Not only your dogs but wildlife too will thank you for it. In particular, don’t use chemicals to zap nasty slugs and snails, as dogs aren’t averse to hoovering these up and will ingest the poison. Instead choose organic pellets or other non-toxic methods. Avoid chemical weed killers too and don’t add cleaning products to water features and ponds in case your dog is tempted to drink from them.

5. Accessorise the space

Your dog enjoys spending time in the garden as much as you do so give it a dog-friendly makeover. Add a stylish outdoor bed for your pet to lounge on, for example. If you don’t have any trees for natural shade in your garden, remember to create some for your pooch with a small parasol and even a paddling pool to cool their paws on a scorching day. Provide a good supply of toys outside to keep your pet amused, and you might want to create a small area for digging and hide a toy or two there to keep them occupied. Alternatively create a fun ball pit if they prefer activities of the throw and retrieve kind. We’re sure Monty would approve.

If you want to see even more of Monty and his canine companions, you can visit 

Study reveals Hollywood’s top dog

Some of the greatest and most memorable movies of all-time star cute and courageous canines as their leading roles.

But who is the world’s most-loved dog in movie history? And which dog was the most profitable of all?

Dog Friendly Cottages conducted a study of all dog movies released in the last 30 years and found that the world’s most-loved dog is the golden retriever, Dug, from Up.

The study also revealed that the most profitable dog in Hollywood is jack Russell Max, from the Secret Life of Pets.

Dug scored an impressive 18 out of 20 on the People’s rating and this combined with the film’s $677,250,109 gross profit (adjusted for inflation), puts Dug miles ahead of all the other famous movie star pooches from the last 30 years.

The People’s favourite dog

As well as being Hollywood’s Top Dog, the study also revealed that Dug from Up is the world’s favourite canine movie star. These results were based on a combined score of both IMDB and Rotten Tomatoes ratings.











The top ten of Top Dogs features some old favourites like Gromit from Wallace and Gromit and Snowy from the Adventures Of Tintin, as well as Border Collie Rex/Fly from Babe. Sitting at the bottom the the table is the well known St Bernard, Beethoven and Beagle, Snoopy from The Peanuts Movie.

The Most Profitable Hollywood Dog

Max and Co from The Secret Life of Pets holds the number one spot for the most profitable dog in Hollywood.

The loving and charming Jack Russell Max first hit our screens in 2016 when the film was first released and grossed an impressive total of just over $800 million in profit. Now taking inflation into account, this would equate to a whopping $868,227,042.













More information on the study can be found here

New study reveals common pet parenting personas

A new study from reveals pet parenting personas are as common for cats an canines as they are for kids.

The study of over 1,800 pet parents revealed the way the country’s pet owners interact with their furry friends with 66% admitting they would fit into a particular parenting style when it comes to their beloved family pet.

But while the nation’s kids are brought up by ‘Helicopter’ parents ad ‘Tiger’ mums, the study found our nation’s pets are more likely to experience pet paw’renting alternatives such as the ‘Traffic Light’, the ‘Entranced’, the ‘Sloth’ and the ‘Constable’.

Other popular methods have been identified as the ‘Hy-Paw-Chondriac’, the ‘Goose’, the ‘Pinot Noir’ and the ‘Sergeant Major’, with the ‘Paws-Off-Parent’, and the ‘Baggage Handler’ completing the top ten of most typical pet parenting styles.

Interesting stats to emerge from the study of dog and cat owners were that almost one in three (29%) adopt similar styles of parenting to their children and pets.

In fact, only 16% said they used a completely different style of parenting with their children compared to the one they use with their dog or cat.

Top pet behavioural expert Professor Peter Neville, who worked with said “pet parent personas” have become more common in line with our growing desire to humanise pets to ensure they feel like one of the family”.

Prof. Neville added: “It’s fascinating to discover that there are clearly different categories or “personas” when it comes to pet paw’renting. The ‘Traffic Light’ is the clear winner from the data we’ve analysed, with 28% of pet parents adopting this style, which is good. It shows most pet parents are sensitive, caring owners.

“Traffic Light’ pet owners have a healthy balance of rules and freedom. Pets might be given the red light when it comes to surfaces or the bed, but these owners enjoy nothing better than giving them the go-ahead to roam freely in the park. They have also mastered training essentials like sit, stay and recall, which gives them a trust in each other and builds confidence in offering a patient response to your amber light signal ‘wait for it…’, ‘watch me’.

“They also guide their pets away from danger, but love giving them the green light to enjoy themselves. The ‘Entranced’ was the second most common type, voted for by 15% of pet owners. These people have the best intentions, but as soon as their pet locks eyes with them and gives their command, they’re toast …. as they turn to putty in their paws.

“Entranced’ owners are at their pet’s beck and call, even if it’s 4am and their furry friend is sat on their chest glaring intently wanting breakfast. The most laid back of the types is the ‘Sloth’ (14%). Dogs and cats who are lucky enough to have a sloth for a paw-rent are the envy of the street’s pet-life – as they are spoiled rotten. These guys are the champion of chill, anything goes.  There’s a peacefulness in being gentle and easy-going. Rather than strict training, they encourage their pet to work things out for themselves.

“Sloths are happy turning a blind eye to the odd indoor accident, their furry friend wandering on a kitchen surface, or completely ignoring an abrupt recall, because rules are meant to be broken, right? And how can you resist those eyes….?.”

A spokesperson for said: “We have a dedicated community of over 70,000 pet parents who are not only keen to ensure their pets get the best flea and worming subscription on the market, but also often tell our team tales about the trials and tribulations of raising their four-legged friends.

“It’s been well documented that 2020 has seen a surge in people taking the plunge and adopting a dog or cat, so our team – many of them pet parents themselves – have spent the past few months talking to those customers who have had to adapt and learn about how to raise their new family member and be the best pet parent possible”.

“What we’ve heard from our customers is, just like raising a child, certain decisions have to be made early on when it comes to acceptable behaviour in the home and how that is taught. But it’s not one size fits all; everyone has their own pet “paw-renting style”.

Overall top ten ‘Paw-Renting’ types

  1. Traffic Light                        28%
  2. Entranced                          15%
  3. Sloth                                   14%
  4. Constable                           13%
  5. Hy-Paw-Chondriac           9%
  6. Goose                                 7%
  7. Pinot Noir                          7%
  8. Paws off Parent                 3%
  9. Sergeant Major                 2%
  10. Baggage Handler              1%


Top 10 dog ‘Paw-Renting’ types

  1. Traffic Light                       36%
  2. Constable                          16%
  3. Entranced                          12%
  4. Goose                                 8%
  5. Hy-Paw-Chondriac           8%
  6. Sloth                                   7%
  7. Pinot Noir                          7%
  8. Paws off parent                3%
  9. Sergeant Major                2%
  10. Baggage Handler              1%


Top 10 cat ‘Paw-Renting’ types

  1. Sloth                                   22%
  2. Traffic Light                       19%
  3. Entranced                          18%
  4. Constable                           12%
  5. Hy-Paw-Chondriac           10%
  6. Pinot noir                           8%
  7. Goose                                 7%
  8. Paws off parent                3%
  9. Sergeant Major                 1%
  10. Baggage Handler              1%