Cats Protection launch Alternative Cat Awards

The Cats Protection’s Alternative Cat Awards celebrates pet moggies that have helped their owners during lockdown.

If the internet has taught us anything, it’s how much we love cat videos – and the Alternative Cat Awards 2020 is the perfect chance for your moggy to take centre stage!

During lockdown, we’ve been #HereForTheCats and they’ve definitely been here for us too, whether it’s providing companionship, interrupting meetings, disrupting home schooling or getting involved in workouts.

To celebrate just how pawsome our feline friends have been, Cats Protection is launching the online Alternative Cat Awards on Thursday 6 August 2020.

If your pawsome pal has made an outstanding contribution to your life this year, just upload a video of them to Instagram or Twitter using #AlternativeCatAwards into one of the following categories which will be judged by our celebrity panel:

  •  #PurinaPurrfectTeamwork– Celebrating the bond between cats and their owners working or studying during the lockdown period – judged by beauty expert and TV presenter Gina Akers
  • #MischievousMoggy – Cats with interesting and playful behaviours that may have performed challenges or been a source of entertainment during lockdown – judged by ex-England goalkeeper David Seaman and his wife,Dancing on Ice Star Frankie Seaman
  • #SeniorKitizen – Mature cats aged 11 years and above – judged by TV presenter Anthea Turner
  • #PurrfectlyImperfect– Celebrating cats living happy, healthy lives with a disability, health issue or superficial aesthetic deformity – judged by comedian and writer Jake Lambert
  • #BestNewcomer – Cats adopted from an animal rescue organisation in 2020 – judged by dance choreographer and ex-Strictlyjudge Arlene Phillips

Category winners will be announced on Cats Protection’s social media channels throughout the day on Thursday 17 September 2020.  At the end of the day, the public will be asked to vote in a People’s Choice for their favourite category winner, to be announced on Wednesday 23 September by cat-loving comedian Bob Mortimer.

The awards are sponsored by Cats Protection’s long-term corporate partner PURINA® and the five category winners will receive a bumper pack of Cats Protection goodies worth £100, with the People’s Choice also winning a pair of tickets to next year’s National Cat Awards at The Savoy in London.

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