Delicious dog hydration drink Furr Boost celebrates its first anniversary

The popular healthy pet hydration drink, Furr Boost, has celebrated its first anniversary after a successful 12 months of keeping the nation’s pooches healthy, happy and hydrated.

Created by Louise Toal, a former food scientist and dog mum, Furr Boost was born when her 18-month-old beagle, Phoebe, became unwell. Louise quickly realised that the junk in Phoebe’s food was adding to her health issues, so set about creating a healthy accompaniment to her diet to add much-needed hydration, nutrients, and natural goodness.

The tasty treats provide a junk-free, delicious complement to dogs’ daily water intake and aids a host of issues like anxiety, digestion, and immunity, as well as supporting a healthy metabolism, skin, and coat.

Since launching in 2020, Furr Boost has gained a loyal customer base of dog parents whose Furr Babies lap up the delicious drinks, receiving over 93% five-star reviews on Trust Pilot and over 1,000 Instagram followers.

Its first year has also seen the Furr Boost team hit the road for a host of dog-friendly fun, showcasing their drinks at a host of events including North East Dog Festival, PATS Telford, Paws in the Park and Dog Fest, as well as the first ever Dog Fest Christmas.

Louise commented: “We are proud to be celebrating such a significant milestone, after what has been a fantastic year for Furr Boost. Since launching, we have received some fantastic feedback from Furr Babies loving our drinks and had the privilege to meet and talk to our amazing customers at a host of shows and events.

“What started out as a mission to improve our own dogs’ health has truly flourished over the past twelve months, and knowing that there are so many Furr Babies out there who are loving our drinks while benefiting from better health and hydration is just fantastic.”

There are three tasty Furr Boost flavours available which are all made from human grade, natural ingredients with extra added vitamins, minerals, and oils: beef, broccoli and blueberry, chicken, butternut squash and cranberry and pork, sweet potato, and apple. All drinks are completely free from artificial preservatives and colourants, so there are no hidden ingredients.

Available in handy Tetra Pak cartons, the drinks can be served on their own, and can also be added onto food or made into fun frozen treats.

For more information about Furr Boost visit