Hill’s launch new revolutionary skin product for dogs

Hill’s Pet Nutrition has announced the launch of a new revolutionary product that tackles both food and environmental sensitivities in dogs.

The new Prescription Diet Derm Complete food is the world’s first and only nutritional solution that is clinically proven to tackle both food and environmental sensitivities in dogs.

With 40% of vet visits by dogs due to skin issues, the new product has been developed following years of research and three clinical trials in an effort to tackle the growing problems.

Formulated with optimal levels of key nutrients to help strengthen the skin’s natural barrier against environmental allergens, the product also contains the Histaguard complex with bioactives and phytonutrients to help manage a dog’s response to environmental allergens. Moreover, the use of egg as a single intact animal protein source which avoids 96% of adverse food reactions and has shown the ability to dampen the inflammatory response in dogs, helps to further reduce itching.

With a long list of potential triggers for dermatological disease, successful treatment outcomes have historically been dependant on an accurate diagnosis and managing the various components of the disease.

Dietetic foods have also only been available for either AFR or environmental sensitivities. Hill’s Derm Complete is a breakthrough product; helping veterinarians to manage both types of sensitivities from the inside-out, making their lives easier and the pets’ lives more comfortable.

Michael Unsworth, Hill’s Vet Affairs Manager, UK & Republic of Ireland said: “Supporting patients with skin sensitivities can be extremely challenging. Not only is it uncomfortable for the pet themselves, but it can cause a lot of distress for owners who just want to give their dogs a happy and healthy life. There can be a lot of pressure to find a quick, effective and affordable solution.

“Our new Prescription Diet Derm Complete is truly a ground-breaking product; the result of years of trials and clinical studies that has seen visible skin healing in dogs with AFR in as little as 21 days and not a single dog showing signs of recurrence after using the product.

“We’re thrilled to introduce this innovative, life-changing product to the market, to the benefit of dogs, dog-owners – and of course veterinary professionals – everywhere.”