IAMS launch new brand campaign in line with National Pet Week

To coincide with National Pet Day, IAMS is investing in a three-month brand campaign spanning TV radio, digital and print media.

The campaign aims to remind pet owners that IAMS’ exceptional nutrition containing high quality animal protein provides pets with the fuel they need to thrive.

Celebrating over 70 years of nutritional expertise, the campaign will see the return of the renowned taglines, ‘I AM AN IAMS Cat’ and ‘I AM AN IAMS DOG’ to reinforce the health benefits of feeding pets IAMS for vitality.

The multi-channel media campaign will include new TV adverts for both cat and dog, to run across national TV, social media and YouTube. This will be supported by a radio campaign in partnership with Smooth FM and Classic FM, consumer print advertising and social media advertising.

The brand campaign will support the IAMS for Vitality range, a high-quality pet food which was developed to help give cats and dogs healthy, active and happy lives.

IAMS offer expert nutrition in a wide range of tasty recipes for each and every pet, no matter their life stage, breed size or nutritional needs. IAMS for Vitality is specifically formulated to meet the high animal protein demands of cats and dogs, as well as providing all the essential vitamins, minerals and nutrients needed to support healthy vitality.

Krisztina McCumesky, Senior Brand Manager for IAMS UK comments: “We’re so pleased to be bringing back our nostalgic ‘I AM AN IAMS CAT’ or ‘DOG” message for this brand-new campaign and have chosen to launch the campaign to coincide with National Pet Day.

“After all, pets have helped us so much throughout the COVID pandemic, we want to celebrate the role pets play in our lives and show how we can support their health throughout a nutritional diet, allowing them to truly thrive.”

IAMS for Vitality Cat is available to buy from a number of specialist pet shops and grocery retailers nationwide. IAMS for Vitality Adult Cat with Fresh Chicken 2kg is available with an RRP from £10.99 and IAMS for Vitality Adult Dog (small/medium or large) with Fresh Chicken 2kg is available with an RRP from £6.99.

To find out more about the full range of IAMS for Vitality visit http://www.iams.co.uk/iams-for-vitality.