Naturally nutritious pet food brand to launch nationwide into Sainsbury’s stores

Scrumbles, the eco-friendly pet brand that blends responsibly sourced, natural ingredients with gut-friendly probiotics is launching its protein-packed dry cat food into Sainsbury’s stores nationwide.

Available from 10th May, the two purrfected flavours of Chicken and Chicken and Salmon focus on delivering optimal nutrition with high levels of animal protein. With cats being obligate carnivores, they need plenty of proper meat that’s highly digestible and naturally delicious.

Sainsbury’s Pets Food Buyer, Nicole Tipping said: “I am excited to bring in the Scrumbles range which is unique to the category and I’m looking forward to seeing our customers and their cats also seeing the benefit.”

True to Scrumbles’ philosophy, each recipe only contains natural ingredients with no added nonsense like artificial colours, flavours or preservatives. Free from common allergens like gluten, soy and dairy means any fluffy feline can tuck in and enjoy. On top of that, Scrumbles squeezes in 1 billion live bacteria to aid digestion, support the immune system.

Set up by pet parents, Aneisha and Jack after they noticed their cat, Boo and dog, Smudge were struggling with upset tums. Using Aneisha’s degree in natural sciences, and knowledge of canine and feline nutrition they formulated a range of cat and dog food suitable for sensitive tums.

Scrumbles offers a wide range of gut friendly food and treats in eco-friendly packaging. Whether you’re in need of puppy portions, with easy-to-eat kibble; single source animal protein food for doggies who have intolerances to certain meats, or wet and dry cat food with protein content your kitty will love.

Co-founder Aneisha Soobroyen said: “Bringing Scrumbles to a national supermarket’s shelves is a huge gear shift for us and the way we see the future of Scrumbles developing. With pet parents waking up to the fact that their choice in food directly affects their pet’s wellbeing, many are looking for choice. Scrumbles has come to shake up the market, offering premium cat food with provenance.”

For more information and to see the full range, visit