New data reveals the highest earning dog-fluencers in 2023 – with Instagram taking top spot over TikTok

A new study by premium dog harness company, Barkridges, reveals the highest earning dog-fluencers of 2023 on Instagram and TikTok, with Instagram’s Jiffpom earning an estimated £930,000 in sponsorship and advertising revenue this year.

According to The Drum, 12 million Brits now follow other people’s pets on social media, and people in the UK spend nearly £8bn on their pets per year, with £4.1bn on food and accessories in 2021 alone. Barkridges is one of the brands that’s seen a rush in new fur-iends. The brand has seen its sales double monthly in the last few months.. As we continue to be a pet-mad nation, the rise of pet-fluencer marketing will continue to grow, and new figures from Barkridges show it’s now a multi-million-pound industry.

The study finds that Instagram’s Jiffpom, a Pomeranian with over 9.3 million followers, is the highest earning dog-influencer in the world, earning an estimated £30,000 per post, and generating £930,000 in sponsorship and advertising revenue this year alone.

Examining engagement rates, follower counts and estimated earnings per post as well as calculating sponsorship and advertising deals for each influencer, the data shows that business is booming for dog influencers, with combined estimated earnings totaling over £5,000,000 in 2023.

Comparing the potential earnings for influencers on TikTok and Instagram, the study finds that surprisingly, dog influencers are earning more on Instagram with average earnings per post at £30,619, compared to £19,375 on TikTok.

Image from Instagram Copyright @jiffpom

Top Dogs: The top 10 highest earning dog-fluencers in 2023 – and Instagram’s Jiffpom takes top spot

 

Rank

Dog

Platform

Followers

Engagement Rate

Earnings per post

Sponsorship and Advertising Revenue (GBP)

1

Jiffpom

Instagram

9.3M

24.73%

£30,000

£930,000

2

What About Bunny

TikTok

8.3M

25.30%

£30,000

£830,000

3

A Guy and a Golden

TikTok

7.5M

42.67%

£25,000

£750,000

4

Doug the Pug

TikTok

6.1M

19.67%

£20,000

£610,000

5

Maya Polar Bear

TikTok

5.7M

36.84%

£20,000

£570,000

6

Dog and his Boomer

TikTok

4.9M

46.94%

£10,000

£490,000

7

Lady And The Blues

TikTok

2.3M

73.91%

£10,000

£230,000

8

Crusoe the Dachshund

TikTok

2.3M

147.83%

£10,000

£230,000

9

Loki the Wolfdog

Instagram

1.9M

205.26%

28,700

£190,000

10

Tuna the Chiweenie

Instagram

1.9M

236.84%

£33,157

£190,000

Image copyright – Instagram @itsdougthepug

  1. Jiffpom – £930,000

With profiles spanning across both Instagram, TikTok and Youtube, Jiff the pomeranian was named the most followed animal on social media last year, and it seems the cute little character has clawed in nearly £1Million this year on just Instagram alone. His popularity has spilt onto Tiktok, where he has 20.4 million followers, despite not posting a single thing.

  1. What About Bunny – £830,000

With 8.3 million followers on Tiktok, Bunny the dog became TikTok ‘famous’ in 2020 after posts of her using her ability to push buttons to “speak” went viral. Since making international news, Bunny is now the second highest-earning dog influencer in the ranking with estimated earnings at £830,000 this year.

  1. A Guy and a Golden – £750,000

TikTok’s comedy duo A Guy and a Golden continue to bring cheer to their 7.5 million fans, with lighthearted skits that seem to nearly always go viral. Looking at engagement rates, it’s little wonder the account is on 42%, the 4th highest score in the study and ranks third on sponsorship deals generating £750,000.

  1. Doug the Pug – £610,000

As potentially the most famous pug on TikTok, Doug the Pug has gained a loyal fan base of 6.1 million followers. His cute content and daily uplifters might be why he’s 4th in the study, earning an estimated £610,000 this year

  1. Maya Polar Bear – £490,000

Possibly the fluffiest and cutest dog duo on TikTok, these dogs are undeniably popular with an estimated £570,000 generated from this account this year.