Paleo Ridge launches first treat range & plans first Crufts appearance

Paleo Ridge, the UK’s leading and most accredited producer of high-quality raw dog food, is extending its portfolio with an exciting move into air-dried treats.

Launching from the beginning of March, the brand-new treats range features two products: Fish Skin Cubes and Sprats. The treats will also be showcased and available for purchase at Crufts this month, where Paleo Ridge will be part of the trade exhibitors for the first time.

Made using the highest-quality ethically sourced ingredients, the deliciously nutritious new treat selection has been naturally air-dried to preserve nutritional value.  The treats contain no grain or additives, delivering a treat pet parents can trust and that their dogs will love.

The new treats are an extension of Paleo Ridge’s popular Classic range, and are available in fully recyclable pouches, in keeping with the brand’s sustainability commitments. The Fish Skin Cubes (80g) and Sprats (100g) are the first of a series of innovative treat products that Paleo Ridge is planning to release.

Both fish skin and sprats have a range of health benefits for dogs. Fish skin is packed with omega-3 to boost heart function as well as eye and brain development, while sprats are similarly good for dogs’ hearts, joint health and improving the glossiness of their coats. Delivering healthy, high-quality treats is more important than ever before as trends show dog owners have been buying more treats during the pandemic.

Commenting on the treats launch, Will Green, Head of Sales and Marketing at Paleo Ridge, says, “Branching into treats is a really exciting development for Paleo Ridge. As treats play such a big role in our dogs’ daily lives and training, it’s important that we can now offer natural treats that compliment a raw diet. We are proud that our new Fish Skin Cubes and Sprats offer this whilst maintaining our high ethical and quality standards.”

In celebration of its first ever Crufts stand, Paleo Ridge will be offering £50 worth of loyalty points on each of the four days by signing up to its newsletter to enter a prize draw. To further excite and entice dog parents, Paleo Ridge will be running its biggest ever new customer discount, offering 40% off and free shipping.

Supporting the Paleo Ridge Crufts stand will be a team of experts, ready to advise on raw feeding and making the switch, as well as answering questions about Paleo Ridge. On Thursday 10th March, the Paleo Ridge stand will also see appearances from Jo Good, BBC Radio presenter, dog-lover and Paleo Ridge ambassador, as well as Anna Webb, broadcaster, dog behaviourist and nutritionist.

On Paleo Ridge’s debut stand at Crufts, Will Green added, “We are thrilled to have our first stand at Crufts this year, which is a great opportunity to speak to visitors and showcase our award winning, ethically sourced range. Being at Crufts is a major milestone and we’re celebrating by offering our biggest ever new customer discount alongside the opportunity to enter our prize draw.”

The new treat range will be available on direct-to-consumer and to trade customers.