Percuro planet friendly pet food announce their first ever participation at Crufts

Leading sustainable insect-based dog food company, Percuro, will take part in the world’s most famous dog show.

Founded in 1891 by Charles Cruft, the international prestigious event will return to the National Exhibition Centre, Birmingham from 10-13 March 2022.

Organised by The Kennel Club UK, Crufts was postponed last year due to the global pandemic.  The four-day show is a popular fixture in a dog owner’s calendar, attracting over 150,000 visitors in 2020 with a further 2.5 million viewers tuning in at home.

Since its inception in 1873, The Kennel Club has become the largest organisation in the UK dedicated to canine health, training, dog welfare and educational programmes.

Percuro’s company founder, Denise Saber said: “We are delighted to exhibit at the world’s greatest dog show and look forward to welcoming dog lovers to our stand to discuss the benefits of feeding their four-legged friends on an eco-friendly pet food, specially formulated for the health and well-being of their dog’s body and mind.

“Our pets consume around one fifth of the world’s fish and meat with pet food responsible for 25% of greenhouse gases.  This is unsustainable for our planet. From our local company headquarters, the Percuro team has developed a revolutionary, ethically farmed pet food brand using novel insect protein and plant-based ingredients which is not only exceeding the expectations of carbon conscious pet parents, but dogs thrive on it too!”

The hypoallergenic pet food company will showcase their range of next-generation insect-based products, including the recently launched ‘Snappies’ dog treats at the Percuro planet friendly pet food stand 102, located in hall 3 at the NEC.