Pero Pet Foods barking up the right tree with new website

North Wales pet food company starts to sell products direct after a lockdown pet boom sees increase in pet food demand.

With a huge rise in dog and cat ownership since the coronavirus outbreak last year and shortages of some pet food, North Wales based Pero Pet Foods is today launching a new website allowing customers to buy its high quality pet food directly from its online shop.

According to the Pet Food Manufactures’ Association, a total of 3.2 million households in the UK have acquired a pet since the start of the pandemic, which means the country now has 17 million pet-owning homes resulting in some UK supermarkets seeing shortages in some pet foods.

Founded in 1985 by local farmer Dewi Parry, the Conwy based company is now taking its latest step in its successful journey, he said, “We created Pero in the 1980s when our own dogs were very reluctant to eat any of the foods that were available. Standards for pet food weren’t what they are today, and we decided we wanted to help make a change.”

Pero Pet Foods prides itself on making ethical pet food by using only high quality natural foods for dogs and cats. Pero also takes a strong stand against animal cruelty, practising a zero-tolerance policy on animal testing.

Dewi added, “Our aim at Pero is to ensure that we make a range of high quality, all natural foods in flavours and recipes to suit all dogs and cats. All of our foods have been specially formulated to provide a completely balanced nutritional profile for dogs of all ages and breeds. From working dogs to lapdogs, from Great Danes to Yorkies, Pero has all their nutritional needs covered.

“Since the COVID-19 pandemic hit and more and more people have become pet owners we decided to support our customers by selling our products direct through our new website, making it easier for people to get their hands on this great product. Now our customers can come straight to us, and have the peace of mind that they have purchased the best quality pet food for their loyal companion.”

As an added incentive for customers to visit the website, anyone who places an order on the new website before end of August will be automatically entered into a draw to win a year’s supply of Pero Pet Food. To find out more and to place your order visit