Pet tech brand Tuft announced as headline sponsor of Pet Industry Federation (PIF) Awards 2021

Tuft, the UK’s first app-integrated salon management software for dog groomers, has announced its sponsorship of the prestigious Pet Industry Federation (PIF) Awards 2021 on Thursday 21st October.

The leading trade event, which recognises excellence and innovation in the pet sector, has welcomed Tuft as one of its two headline sponsors, alongside Cliverton Pet Insurance.

As part of this, the emerging pet tech brand will be presenting the Product Innovation of the Year award.  Prior to the event, Tuft will also host a free training webinar for PIF members with advice on how to build your grooming business. This will cover topics such as, getting the most out of your website, presenting your salon to customers and how automation can help you achieve a better work/life balance.

The announcement comes at an exciting time for the brand as they look to mark their place within the industry. Launched in June by young entrepreneur Chloe Smith, Tuft offers dog groomers a convenient way to manage their business and reach new clients.

Commenting on the sponsorship, Chloe says: “We’re thrilled to be a headline sponsor of the PIF awards this October. After a turbulent eighteen months in the pet world, it’s great to come together and celebrate the outstanding achievements within the industry. We can’t wait to be involved and wish everyone the best of the luck.”

To find out more about Tuft, visit here.

To find out more about the Pet Industry Federation (PIF) Awards 2021, visit here.