Scrumbles launch into Tesco

British made, gut-friendly pet food brand Scrumbles has launched into over 600 Tesco stores with 17 products, including the launch of an exclusive range of treats, Pures, suitable for both cat and dogs.

Fast growing pet food start up Scrumbles have launched into 610 Tesco stores this morning (18th of October) which the founders hail a huge step forward for the brand, which has seen continued success since its launch in 2018 and an infamous appearance on Dragon’s Den in 2019 where they turned down an offer from Deborah Meadon.

Aneisha Soobroyen, Scrumbles co-founder says; “This is a real ‘pinch us’ moment. It feels like only yesterday (co-founder) Jack, and I were packing orders out of our kitchen, and now we’re working with the UK’s leading retailer to feed as many pets our gut-friendly recipes as possible. Our mission of course, is to disrupt the pet food industry with our kind on tums and planet recipes, all whilst feeding our pets food and treats they absolutely adore and deserve. So, this is a major milestone for us, and we couldn’t be happier with the support Tesco are offering.”

“As part of the launch we’re excited to exclusively offer our brand new “Pures”, which we’ve designed to delight both cats & dogs alike. The first of its kind on the shelves of any major retailer. Since launching we’ve had constant requests for a product that owners can feed to both their furry friends, and these treats are the result.”

Shoppers can expect to find a wide range of Scrumbles food and treats for both cats & dogs. Including a gut friendly range of wet & dry foods, Scrumbles’ famous plant based dental treats, Gnashers and their freeze-dried meaty treats, Pures.

Scrumbles Pures are made from 100% meat, which is why they’re suitable for both species. What’s more, as the meat is gently freeze-dried, the treats are also suitable for both raw and cooked feeders alike. Pures come in two flavours, responsibly sourced chicken & salmon.

In just 4 years Scrumbles has grown from co-founders, husband and wife Aneisha and Jack Walker packing orders from their kitchen in Croydon, to a team generating over £10M of annual sales. Inspired by their own pets’ sensitive tummies, all their products have a focus on gut health; featuring natural prebiotic slippery elm and live bacteria, probiotics.

One of just two pet food brands in the UK to certify as a B Corporation, Scrumbles produce all their recipes in the UK, use responsibly sourced ingredients like British Chicken or sustainably sourced Salmon and use greener packaging options. Their packaging has been carefully designed to be either fully recyclable or plastic free and home compostable. Plus, as a member of 1% for the Planet, they give back 1% of their sales to environmental causes around the globe.

The Tesco launch will be accompanied by Scrumbles first ever TV advert airing in November, as part of a wider above the line campaign.