Scrumbles launches new Softies Training Treats

Scrumbles has launched Softies Training Treats for dogs, which are available in two flavours.

The large button shaped goodies have been specifically designed to use as training treats, with a low fat and calorie formula that’s suitable for all life stages – 3 months plus, as well as dogs suffering with pancreatitis.

Scrumbles Softies are gently baked to a soft bite, which makes them perfect for puppies with more delicate teeth, older pups missing a tooth or two or any furry friend that has been a good boy/girl.

Guilt-free for both pets and the planet, the treats are baked by the ethically certified B Corporation company in the UK in eco-ovens using responsibly sourced ingredients and served in 100% plastic-free bags that are compostable to avoid landfill.

The Plant Powered Softies Training Treats are 100% plant-based and boast a naturally vegan recipe, packed full of nutritious ingredients like apple and seaweed to help reduce your pups pawprint without compromising on taste. For the meat-lovers there’s Scrumbles Chicken & Duck Softies Training Treats, baked with British Free Run chicken and tasty duck. Along with potassium-rich pumpkin and chia seeds, which are high in Omega 3 and fatty acids. Both supporting healthy skin, joints and immune system.

Scrumbles founder, Aneisha Soobroyen said “Right now there are more pups than ever out there, who will all be in need of some tasty training treats. We wanted to create something soft, yummy and healthy to be used as guilt-free rewards. Our softies are the perfect balance, and our chief-taster Smudge is already a huge fan!”

Whether you’re teaching an old dog a new trick or bribing your new puppy not to take a wazz on your new couch, these treats will do the job.

The treats are priced at £2.60 for a 90g bag. To buy or view the full Scrumbles range visit