Tails.com launches cookbook of dog treats with Annabel Karmel

Sean McCormack, Head Vet for tailored dog food brand tails.com, has partnered with Annabel Karmel, to publish The Happy Dog Cookbook.

New research amongst UK dog owners has revealed the rising popularity of celebrations and home baking for four-legged friends, with 80% of owners celebrating their dog’s birthday with a cake or treats. A staggering 44% of UK dog owners made homemade treats for their dogs.

Tapping into this appetite, The Happy Dog Cookbook is packed nose to tail with nutritious treats that readers can bake at home for their dogs. All profits from the book go to StreetVet, the UK charity who offer free vet care to the homeless and their pets.

With 24 beautiful, easy to make recipes created by Sean using simple, healthy ingredients from the kitchen cupboard, The Happy Dog Cookbook spans all four seasons throughout the year.

The collection also includes treats for Pancake Day, Halloween, Bonfire Night and Christmas, meaning that your dog doesn’t have to miss out on calendar date catering.

As well as seasonal celebratory recipes, the book also includes a delicious and nutritious canine birthday cake, iced treats to keep your pup cool in the summer and even a perfectly tailored Sunday roast.

Sean McCormack comments: “We’re excited to launch this collection of recipes which I’ve created to ensure that owners can bake and make delicious treats for their dogs, whilst also ensuring they’re correctly balanced nutritionally.

“Our research demonstrates the interest owners have in making treats for their dogs – with 44% saying they now gave their pet homemade treats. This finding echoes the rise in enquiries we’ve seen regarding nutritious baking for dogs from tails.com. Annabel and I are delighted to introduce these 24 recipes and think they’re definitely get tails wagging across the UK.”

Annabel comments: “Having raised dogs all my life, I understand the importance of giving them the very best diets to help them thrive. My days spent in the kitchen recipe testing and batch cooking wouldn’t be complete without my doggie trip tracing my every move, and I’m no stranger to adapting my family favourites for my four-legged kitchen helpers. Hugely passionate about packing doggie diets with goodness, I’m honoured to be part of this incredible recipe book for dogs.”

The Happy Dog Cookbook is published by White Fox and available to buy from Amazon, Waterstones.com, Foyles.com priced at £14.99.