Tails.com unveil new premium wet food range

tails.com has launched a new premium wet food range, offering dogs a curated mix of wet food to complete their feeding plan, with new hypoallergenic and puppy-friendly recipes.

The new premium range initially features four recipes, all packed full of nutritional benefits, and offering an allergy-friendly alternative to tails.com’s existing classic wet food range, which contains 15 tasty flavours.

Demand for hypoallergenic products has increased significantly, with tails.com recently reporting a 75% increase in the volume of customers seeking to ensure their dogs’ blends are hypoallergenic. The grain-free Premium recipes are rich in high-quality meat content to keep dogs in top physical condition and contain natural prebiotics to promote a healthy gut and nutritious fish packed with Omega-3, to support a shiny, glossy coat and healthy joints.

Lucy McCarthy-Christofides, Head of Proposition and Range at tails.com, says: “Each element of our individually tailored feeding plan has a clear and specific role to play in the lives of our customers and their pets: the Premium wet food range is a great addition to our individually tailored dry food, with high meat content and added health benefits for dogs.

“We had been very aware of an important minority of customers who hadn’t been able to take up our Classic wet food range to date due to allergies. These new Premium recipes rectify that and I’m thrilled to be able to deliver hypoallergenic and puppy-ready options to cater to all of our customers’ needs directly to their door.”

The following recipes will all be available for tails.com subscribers to add to their baskets for 95p each from August:

  • Succulent Poultry Pie with Potatoes & Green Beans – Naturally hypoallergenic, grain-free and made with 60% chicken & turkey. Contains potatoes for energy and fibre-rich green beans for healthy digestion. Suitable for puppies from six weeks.

  • Simply Irresistible Chicken with Rosemary – Naturally hypoallergenic, grain free and made with 60% chicken. Contains rosemary for antioxidants and carrots for vitamin C and immunity support. Suitable for puppies from six weeks.

  • Tender Beef & Poultry with Carrots & Peas – Naturally grain-free and made with 60% beef and poultry. Contains carrots and peas for vitamin C to support the immune system. Glucosamine and chondroitin also support healthy joints. Suitable for adult dogs only.

  • Simply Delicious Beef with Parsley – Naturally grain-free and made with 60% beef. Parsley adds a punch of flavour as well as vital vitamins and antioxidants for immune system support. Suitable for puppies from six weeks.

For more information visit www.tails.com.