Tractive launches new activity monitoring feature to keep pets fit

Vets believe over 50% of UK dogs and 44% of cats are obese and that the prevalence of obesity has increased over the last five years.

Furthermore, 80% of vets cite a lack of exercise as a significant factor to the pet obesity epidemic.

Despite loving our pets, it’s easy to lose track to how much activity they need, how much rest they’re getting and how many treats they’re enjoying.

That’s why, Tractive is launching its new activity monitor feature to keep pets fit and help them live a healthier, longer and more active life.

Along with Tractive’s highly trusted GPS tracking features, Tractive’s new activity monitoring feature will help pet parents follow their furry friend’s every move and keep their pets in shape. Tractive’s new activity feature gives pet owners the ability to:

  • Track how much time your dog or cat spends being active and resting
  • Monitor calories burned from your pet’s daily activity
  • Set daily goals to keep you and your pup on track
  • Compare activity with furry friends worldwide

Michale Hurnaus, CEO of Tractive explains: “This feature is designed to give pet parents all they need to take care of their beloved pet. We are giving pet owners peace of mind, whenever and wherever they need it.”

Get active with Tractive

The new activity monitoring feature lets pet parents follow their cat or dog’s every step and track their activity day and night. With pet obesity rates reaching around 60%, this new features offers a much-needed solution for those looking to keep their pets healthy and makes getting on the move even more fun for both humans and pets.

Founder of Runtastic and Tractive Chief Growth Officer, Florian Gschwandtner comments on the latest news: “Tractive has the potential to be the next Runtastic – with this new feature, we have an all-in-one product that provides enormous value to pet parents and their pets. We are very excited for the launch and the months to come.”

Socialise, compete with others and hit goals together

Trusted by hundreds of thousands of pet parents in over 150 countries, Tractive draws on millions of data points gathered from real-life activity – as well as the expertise of vets and pet specialists – to provide a clear picture of usual pet behaviour, and breed-specific patterns. The new activity monitoring feature puts this data to good use, to support pet parents in keeping an eye on their dog or cat’s fitness levels, as well as their location. It also rewards users for hitting four-legged fitness goals and lets them compare their pet’s activity to four-legged friends worldwide.

The new Activity Monitoring Feature will be available worldwide from July 9th, 2020. Tractive GPS Tracker, RRP: £44.99 and is available to purchase from