nutravet share their tips for pet owners during autumn

This week marks the offical start to autumn and with summer behind us and the dark nights starting to creep in, autumn brings with it many challenges for pets and their owners.

As well as cooler weather, autumn also sees the start of the fireworks season and Halloween, which can both prove to be stressful for many pets. It’s important to be aware of the seasonal dangers to your pets so you can all continue to enjoy time outdoors and the colourful scenery that autumn creates.

Korina Stephens, RVN from nutravet says: “During autumn, it’s important for pet owners to keep an eye on their four-legged friends for any changes in behaviour or health. Halloween and fireworks are a common stress trigger for many pets, and a common reason for owners to visit their vet. Planning ahead and preparing in advance can help to reduce any anxiety for your pets. Keeping Halloween treats away from pets and ensuring they don’t eat things they shouldn’t on walks is important to reduce the chance of poorly tummies at this time.”

To help, nutravet share their top tips:

Keep up with exercise

Although the weather may be cooler, it’s tempting to spend more time indoors with our four-legged friends but it’s important to keep up with your dog’s daily walks. This will help to prevent any weight gain, as well as keeping their joints mobile and avoid stiffness. As the weather changes, you could reduce the length of their walks. You can support your pet’s joints and mobility through the colder months with nutraquin+, a fast acting extra strength joint supplement for pets with signs of joint stiffness.

Autumn plants

With seeds and leaves dropping during autumn months, some are poisonous to pets and can cause serious illness. Yew trees are poisonous and eating just a small amount can be serious. The bark, leaves, flowers and conkers of Horse Chestnut Trees are also poisonous to pets. Conkers can also become a choking hazard or cause blockages.

Acorns are also a common sight during autumn. They can be found on the ground throughout autumn months. These can cause blockages when eaten by pets.

Safety on walks

As the darker nights approach, if you are walking your dog early in the morning or late atnight be sure to wear reflective clothing. You could also use a reflective collar and coat for your dog, just in case they get lost.

Fleas and ticks

As we start to turn the central heating on in our homes, this makes a more comfortable environment for pesky fleas. Keeping up with your pet’s flea treatment will help to prevent any unwanted house guests at this time of year. Ticks are also still prominent in autumn, so be sure to check your pets regularly for ticks, especially after dog walks.

Diet

If your pet is exercising less, be sure to adjust their diet to match this. Your vet will be able to offer advice on how much your pet should be eating. Keep any seasonal treats away from pets, such as Halloween chocolate as this can cause tummy upsets. For pets with sensitive tummies during this time, nutrabio is a naturally formulated probiotic paste for dogs and cats to help maintain normal digestive function.

Pumpkins

These are commonly used as decorations throughout autumn and Halloween. Although they are not poisonous, if consumed in large quantities, they could lead to your pet having a sensitive tummy. If you use candles in your pumpkins, make sure these are out of reach from your pet and can’t be knocked over.

Reduce stress

This time of year can prove to be stressful for pets, due to Halloween and the fireworks season. During Halloween your pet may become stressed with strangers knocking on the door for trick or treat, as they may be unsure about the scary costumes.

Don’t force your pet to wear a Halloween costume if they seem anxious. Keep them secure in one room to prevent any stress from visitors and to stop them dashing out of the door due to fear. Ask your vet about nutracalm, a natural fast acting supplement for stress and anxiety in pets. nutracalm can be used for many stressful situations such as new sights, loud noises and changes to their normal routine.

Fireworks season

Autumn marks the start of the fireworks season. It can last from October to New Year and make this time of year very stressful for some pets and their owners. To help reduce stress for your pet, make your pet a den to retreat to during the fireworks and close curtains and play music to help block out the noise.

Provide shelter from the weather

If your pet spends a lot of time outside, be sure to provide a shelter for them for when the weather gets colder or if it rains. Make sure they have lots of blankets to keep them warm and comfy. As the weather gets colder bring smaller pets indoors.

Keep microchip details up-to-date

With dark nights drawing in, be sure to check and up-date your pet’s microchip details in case they get lost on walks or get spooked during the fireworks or Halloween. Up-to-date details will help to ensure your pet gets back to you as quickly as possible when found.

If you are worried about your pet, consult your vet. They are in the best position to offer advice based on their age and health needs.

For more tips and advice visit www.nutravet.co.uk

LondonCats Live shows are back!

After many months of being on pause, the beloved LondonCats live shows are finally back and it’s like mew-sic to our ears.

LondonCats Worldwide are proud to announce that they will be hosting a live show in Maidstone Market Hall on Saturday 17 October and Sunday 18 October 2020.

For the time being due to Covid-19, the event is closed to the general public and only exhibitors will be able to attend. However, forever fur-word thinking, LondonCats are livestreaming the entire event for everyone to enjoy and better yet, from the comfort of your own home.

The show that brings you the purr-tiest felines will be available to livestream over two days, so you won’t miss a thing! Get front row seats and experience two full days of cats, cats CATS.

Watch judges up close, including Steven Meserve, LondonCats Founder and judge, as well as other world-renowned judges from around the country, as they present their top cats in all 5 classes – Adult, Kitten, Alter (Pedigree cats that are spayed or neutered), Household Pet and Household Pet Kitten.

With 200 cats in competition, the show will be chockful of cat-titude you don’t want to miss.

A spokesperson from LondonCats says: “From virtual shows to semi-live and virtual events, we have adapted with the times and hope to be able to have spectators into their live events very soon, but for now, this is a step in the right direction and we cannot wait for it.”

Tickets are available for just £6 a day, but there is limited space for the event. The show runs on Saturday 17 October from 12pm to 8pm and Sunday 18 October from 9am – 5pm.

To buy tickets or for more information you can visit www.londoncats.org.uk

 

 

Rescue dog awarded Blue Peter badge for work to help fearful children

A rescued Staffie has been awarded a Blue Peter badge for his work helping children overcome their fears of dogs – after conquering his own fear.

Six-year-old Staffordshire bull terrier Bonzai was rescued by RSPCA officers in January 2018 when his owners were unable to look after him. He was taken into the charity’s Block Fen Animal Centre in Cambridgeshire and it took just a few months to rehome him.

Emma Smith, from Block Fen, said: “Unfortunately, his new owners returned Bonzai to us just a few weeks later after he got into an altercation with another dog.

“We knew this was very unusual behaviour for him and reassessed him and did some more training with him while he was back in our care. He was a fabulous dog to have in kennels and a firm favourite with staff so we were thrilled when he found another home just a few months later.”

In July 2018, Emma* and her family, from Harlow in Essex, were visiting relatives nearby and decided to stop in at Block Fen on the way home to see if there were any dogs that might be a good fit for them.

She said: “We’d been researching and looking for a dog for about six months and were waiting for the ‘right’ furbaby to join us. We were getting so disheartened and were about to give up when we saw Bonzai! His little face lit up when he met the kids and we all fell in love.”

After a successful introduction, Emma, her husband Vitali, and their children – eight-year-old Jake and Maisie, four – couldn’t wait to get him home.

Emma continued: “Staff explained that we’d need to follow a specific training plan with him once we got him home as he could sometimes be scared of other dogs. When we brought him home his little tail didn’t stop wagging! We stuck to the guidance and socialised him as much as possible. We worked with other owners and their dogs to give him lots of positive experiences and build up his confidence. We gradually introduced him to more and more dogs and he grew in confidence. Now, he’s well-loved in the area by other dogs and their owners!”

After getting Bonzai over his own fear of dogs, she realised that perhaps the little Staffie could help others suffering from cynophobia (fear of dogs).

“During lockdown I saw a post on Facebook from a local cynophobia group in Brentwood who were looking for more dogs and volunteers to help out,” she added. “They’d had five Staffies over the 20 years the group had been running and they’d been some of the most successful dogs so I was really keen to get involved with Bonzai.”

After a meet and greet, Bonzai and Emma enrolled on a training course and the pair are now volunteering weekly as part of the cynophobia assistance programme. Last month, the pair attended a class with a Blue Peter film crew. Presenter Mwaka Mudena attended to help her get over her own fear and Bonzai received his very own Blue Peter badge for helping!

“She was specifically frightened of Staffies so Bonzai was asked to help her overcome her fear,” Emma said. “We had to walk towards her and stop if she felt uncomfortable. When she asked us to stop Bonzai sat nicely and she bravely stroked him. As she put her hand out, he laid on his side and waited for her to tickle his tummy; he’s such a softie!

“Bonzai was amazing. He’s made us so proud and is proof that no dog should be judged by their breed or by one incident. We couldn’t have picked a better furbaby and we love him to pieces.”

Block Fen’s Emma added: “We can’t wait to see Bonzai on tonight’s Blue Peter and are so proud of how far he’s come and what a wonderful job his new family have done. Bonzai is a perfect example of how Staffies can make brilliant family pets and that the reputation they have is completely unfair.”

New Applaws Taste Toppers: On a tail-wagging mission to ‘Add More Happy’

Applaws Natural Pet Food is thrilled to announce the global product launch of Applaws Taste Toppers.

The 100% natural complimentary pet food is designed to simply be served on top of dry dog food and make mealtimes more interesting for dogs and their owners.

Ask any dog owners and they’ll tell you that a dog is more than just a pet – they’re part of the family. A best friend, a running buddy or a warm welcome home when you walk through the front door.

And now more than ever, we could all ‘Add More Happy’ to our daily routines.

Applaws Taste Toppers recipes are 100% natural with no additive, and high-quality ingredients. To liven up dry dog food, the toppers offer different tastes and textures including: Apple, Courgette, Pumpkin, White Bean, lentil and Sweet Potato.

Julian Bambridge, CEO of MPM said: “Good nutrition starts with great ingredients and there’s nothing but the very best in Applaws Taste Toppers. The new range will not only help dog owners make mealtimes more interesting for their four-legged friends, but Applaws Taste Toppers is truly on a mission to ‘Add More Happy’ – giving dogs the variety they cave.”

Applaws Taste Toppers couldn’t be easier to serve, you simply:

  • Tip it: Add an Applaws Taste Topper to a bowl of good quality dry food
  • Stir it: Mix in the natural ingredients, real meat protein and superfoods – that’s what makes Applaws Taste Toppers taste so good.
  • Mix it: Applaws Taste Toppers come in a variety of textures and mix of moisture levels so your dog will always come racing to their bowls.

Julian added: “We know how valued pets are in our families today – even considered ‘substitute children’ by many of the 24 million millennial pet owners across the country. Dry food can be boring, and we would never eat the same meal, day-after-day. So it’s time to ‘Add More Happy’, exciting variety and all-natural quality to our dogs’ mealtime with Applaws Taste Toppers.”

Applaws Taste Toppers are available in a selection of tasty textures including: Bone Broths, Broths, Fillets, Jellies, Stews and Gravies. They are available at Pets at Home with prices starting from £1.29.

 

 

 

One in five workers would quit their job if their pet can’t come with them

New research from pet insurance provider Bought By Many reveals that 75% of pet owners are experiencing Peteration Anxiety – worrying about being apart and missing their pet.

Separation anxiety is a recognised behavioural condition in pets, but few are aware of the impact being away from a pet can have on their owner’s work, social and home life.

With the government campaigning to get people returning to the office, a third of pet owners (33%) say they would be more inclined to go back if their pet could come with them.

This may be key to increasing workplace attendance, as a fifth are considering quitting their jobs if they’re not able to bring them into the office.

In fact, 19% have already asked their boss if their four-legged friend can come along and over a quarter are even contemplating moving jobs to be closer to their home, so they spend less time on the commute and more time with their pet.

In The Dog’s House

Our pets are so much of a priority they’re even unknowingly the decision makers when it comes to choosing a new home, as owners say they prioritise their pet’s needs over their own (41%) and their partners (27%).

Almost a quarter (23%) say they are looking to move somewhere more pet-friendly – this was particularly true for millennials (41%) who may be first-time buyers looking to take advantage of the stamp duty holiday.

A further 27% of owners would sacrifice dream features in their home, for somewhere that was better suited to the pet, such as a property with a garden (43%). And over a third (34%) said they would avoid moving into a property if they thought their pet didn’t like it.

Fur-ever Love

But it’s not just our work and home lives that pets are impacting, it’s also our relationships. Pets have become so integral to our lives that 42% of single pet owners admit their furry companion also comes before any potential partners, with 53% declaring they’d never date someone who their pet didn’t appear to like.

In fact, 22% of dog owners confess they couldn’t imagine dating a ‘cat person’ (vs just 15% of cat owners who wouldn’t date a ‘dog person’).

Jo Hemmings, Behavioural Psychologist says: “Lockdown has been isolating time for many and those with pets have sought comfort in their four-legged friend. During the early stages of the pandemic when families and friends were forced apart, we relied heavily on their companionship.

“Spending time with our pets increases our levels of oxytocin, also known as the love hormone, which in turn increases our attachment to them. So, as the UK slowly returns to normal, it’s no surprise that people are finding it difficult to cope with the thought of being apart from their pets and are considering making lifestyle changes in order to spend more time with them. Returning the workplace in a time of uncertainty can be anxiety provoking for some, and the added stress that Peteration Anxiety can bring is not to be dismissed.

“We’ll miss the companionship and reassurances that our pets have offered us and know that they will really miss us too. This can result in feelings of excess worry and guilt and a reluctance to leave them for any length of time. It’s important to recognise the signs of Peteration Anxiety so you can make simple steps to stop it from becoming a long-term issue. However, it’s positive to see that owners are thinking about how to adjust their working and home lives to reduce Peteration Anxiety and are creating lifestyles that are more pet-centric.”

Jo Hemmings shares her top tips on dealing with Peteration Anxiety:

  • Speak up: if you have the opportunity, speak to your manager at work about bringing your pet into the office if that is a practical option. Try and take a calm yet assured approach, emphasising all the positives and perhaps suggesting just a trial day to start with. Research has shown that the vast majority of employees love having a dog in the workplace, even if it’s not their own as it makes them feel calmer and also more productive.
  • Pet tech: If you’re really missing your pet and wondering what they are up to in your absence – it might be worth investing a pet cam so that you keep reassured that all is well and also get a little surge of the pleasure hormone, serotonin, at the same time. Be aware that this checking in can get addictive (and your boss won’t appreciate it either!) so keep to a couple of watch windows a day, maybe one in the morning and one in the afternoon, just to check in.
  • Don’t have doubts: Peteration Anxiety comes from the feeling that your pet will also be suffering by being apart from you. But if you’ve taken the appropriate steps to ensure they’re going to be well looked after then there’s no need to worry. Perhaps you’ve arranged to leave them with a dog sitter or have left the radio on as a short-term solution to keep them company whilst you’re not there. Have confidence in yourself that you’ve done the best thing for them. Bought By Many has a handy guide on how you can help your pet with separation anxiety.
  • Take a deep breath: if you’re feeling anxious and getting upset then take a moment to control your breathing. Inhaling slowly and deeply through your nose and exhaling through your mouth will put the breaks on your worries and stop them from spiralling out of control. Breathing might seem simple but it has many benefits and is great at alleviating these symptoms and calming your thoughts.
  • Looking forward: one thing that can help keep this anxiety at bay is anticipation. How pleased will you be to see your pet when you get home? What will you do at the weekend to make it extra special for you both? A long walk or a play in the park? Just the thought of it can soothe and comfort you.

 

 

Puppy with two broken legs finds her happy ending

A 12-week old puppy that was signed into RSPCA care after she suffered two broken legs is set to start in tonight’s (Wednesday 16 September) episode of The Dog Rescuers.

Viewers of the popular 5 Select show will see Lola come into RSPCA rescue care after vets alerted inspectors to the puppy’s plight.

Staffie cross Lola is then taken for specialist treatment to mend her broken limbs. Inspector Herchy Boal said: “This poor puppy, she had some bad injuries to both a front and back leg. She was not reacting at all, not at all like a normal puppy and could not bear weight on her broken legs.

“She desperately needed vet treatment but was not getting it. She was an innocent 12-week-old puppy. What a horrible way to start your life.”

Following successful surgery and rehabilitation, more than six months old Lola has found her happy ever after and is living very happily with her new owner Esme.

Esme said: “Lola came into the practice where I work. I was looking for a dog at the time, it was coming up to my 18th birthday and she started biting my bag strap. One of the vets turned to me and said ‘You just need to take her home!’ I just fell in love with her from there.

“When we first brought her home, she was really nervous, but in a couple of days she was playing with our three other rescue dogs. They play all the time now and it is like she has always been there with the other three.”

You can watch Lola’s story and others in tonight’s episode of The Dog Rescuers which is being aired at 9pm on 5 Select.

 

 

 

 

 

Hill’s announce two name changes and launch a new bag size

Hill’s Pet Nutrition reinforce their Prescription Diet Urinary Care portfolio with two name changes and a new bag size.

Hill’s Pet Nutrition has announced two name changes to its Hill’s Prescription Diet Urinary Care portfolio for dogs and cats.

Prescription Diet Metabolic + Urinary Dog Food will become Prescription Diet c/d Multicare + Metabolic Dog Food, while Prescription Diet Metabolic + Urinary Stress Cat Food becomes Prescription Diet c/d Urinary Stress + Metabolic Cat Food.

The move sees Hill’s continuing to strengthen its Urinary and Weight Care range as it repositions these products as urinary-first formulas with added weight-loss benefits.

The new products are available now and will continue to transition through October 2020.

The formula, kibble and price will remain the same, making sure that customers continue to purchase the same great nutrition that their pets know and love. Along with the new names, Hill’s has also introduced a new 8kg bag size for the Prescription Diet c/d Urinary Stress + Metabolic cat food, joining the 1.5kg and 4kg bags and the 85g pouch.

The Hill’s Prescription Diet Urinary Care range, developed by Hill’s nutritionists and veterinarians, provides long-term nutritional management for dogs and cats with urinary health issues, while also managing stress in cats. Available in delicious wet and dry formulas.

The new range is:

Canine

  • Prescription Diet Metabolic + Urinary Dog Food 2kg → Prescription Diet c/d Multicare + Metabolic Dog Food 2kg
  • Prescription Diet Metabolic + Urinary Dog Food 12kg → Prescription Diet c/d Multicare + Metabolic Dog Food 12kg

Feline

  • Prescription Diet Metabolic + Urinary Stress Cat Food 1.5kg →Prescription Diet c/d Urinary Stress + Metabolic Cat Food 1.5kg
  • Prescription Diet Metabolic + Urinary Stress Cat Food 4kg →Prescription Diet c/d Urinary Stress + Metabolic Cat Food 4kg
  • Prescription Diet Metabolic + Urinary Stress Cat Food 12x85g → Prescription Diet c/d Urinary Stress + Metabolic Cat Food 12x85g
  • NEW:Prescription Diet c/d Urinary Stress + Metabolic Cat Food 8kg

For more information and to view the full product range, visit: https://www.hillspet.co.uk/prescription-diet/.

 

 

 

 

Miracle recovery for kitten shot with an air rifle

A tiny kitten that was left for dead after thugs shot him four times has made a miracle recovery – and found his forever home with the vet who saved his life.

The kitten has been named Pirate after undergoing emergency surgery at Westway Vets in Consett to remove his eye, along with air rifle pellets from his neck, spine and skull.

It was feared the kitten, who was thought to be only eight weeks old, would not survive the risky one-hour operation and could have been left with permanent brain damage, but Pirate has made an incredible recovery.

Vet Lucie McKenzie, who has now adopted him, was called out to an allotment in Wingate, County Durham, following concerns from residents about a kitten with an eye injury sheltering in a hen house.

Pirate was barely alive and initially Lucie thought hens had attacked and pecked him as he was suffering from a horrific eye injury. An open wound on his neck was riddled with maggots and Pirate, who was put on fluids because he was so weak, wasn’t expected to survive the night.

He underwent surgery the following day to remove his eye, along with the pellets lodged in his skull and spine. Lucie, assisted by senior veterinary nurse Jenny Johnson, performed the delicate operation at Westway Vets’ surgery in Consett.

Lucie said: “A bullet had gone right through his eye and come out at the top of his skull, leaving it fractured. We removed his eye and the pellets, although he still has one remaining in his spine, which shouldn’t cause him any problems.

“The surgery was so delicate because he is so small and there is a risk of his body temperature dropping. Taking an eye is difficult and there was also a worry the maggots in the wounds would cause infection.

“The biggest fear was removing the bullet from the top of his skull. We didn’t know if he would wake up with brain damage. He lost one eye and couldn’t see out of the other one after the surgery but, luckily he has regained sight.”

Lucie and her colleagues at Westway Vets were astonished at the way Pirate recovered from his ordeal, and now the vet who saved his life has adopted him.

Pirate is now living in Sedgefield with Lucie and the rest of her menagerie of rescue pets. She previously adopted dogs, Scamp, Teddy and Megan, and two more cats, Poppet and Pumpkin.

Lucie added: “The night after the operation, Pirate was tucking into his dinner and, within five days, he was running around. He couldn’t stand and was very wobbly when I first found him because he was so badly injured and weak.

“He is a firm part of the family and will have a home with me for the rest of his life. The people who did this to a kitten are evil and I would urge people to be very cautious.”

 

 

 

 

Dogs Trust Shoreham seek big hearted foster carers with room for a larger breed

Dogs Trust Shoreham is calling on local dog lovers who can accommodate large breeds to consider opening their hearts and their homes to a foster dog.

The appeal comes at a crucial time for dog welfare, as the charity recently predicted that up to 40,000 more dogs could be at risk of abandonment in the fallout of the coronavirus crisis.

Since the coronavirus restrictions came into place, the rehoming centre has been overwhelmed with foster carer applications and have been able to place many dogs who were struggling in kennels during lockdown into temporary homes.

However, Dogs Trust Shoreham still has some dogs waiting to go into a foster home that need a more specific set up. Because of this, the charity is now recruiting for foster carers who have space for a larger breed, are willing to take on dogs who need training, and have no pets or children.

Trina Lewis-Ford, Home from Home Coordinator at Dogs Trust Shoreham says: “Over recent months we have been so grateful for the support for our amazing foster carers, and for all the interest we’ve had from the local dog loving public to take in a dog during lockdown. This has meant we’ve been able to get a lot of our dogs into temporary homes during these difficult times. However, we now need foster carers who would feel confident in taking on a larger breed with more complex training needs.

“The ideal candidate would live 30-40 minutes’ drive from the centre, have a secure garden and no other pets or children living in the home. If this sounds like you and you would be happy to drive your foster to dog to the centre for regular meets or vet checks, we would love to hear from you.”

Adel Burnett, Rehoming Centre Manager at Dogs Trust Shoreham says: “We want to say how thankful we are to each and every one of our supporters, especially during the difficult times we are now facing. The sad reality is that in times of financial hardship many people struggle to cope with looking after their pets, and the number of abandoned dogs goes up. We want to break the cycle of stories we see reported on repeat – tales of neglect, of healthy dogs needlessly put to sleep, of heartbroken owners facing impossible decisions to give up their dog.

“We are doing everything we can to minimise the impact of this crisis on dog welfare, but we know the worst is yet to come. Together, with the support of the public and our amazing foster carers, we can ‘Change the Tale’ of these dogs.”

If you think you can offer a larger breed the type of foster home we are looking for please contact hfhshoreham@dogstrust.org.uk.

 

Mayhew launches first radio advert to highlight ‘A Life Shared’ campaign

Animal welfare charity, Mayhew releases its first radio advert which aims to celebrate and illustrate the importance of the bond we share with our pets in these trying times.

Through the advert which highlights the ‘A Life Shared’ campaign, they also seek to raise £5,500 to help vulnerable people and their pets through unprecedented times.

The past six months have been incredibly hard for millions of people across the world, and although normal life has never felt further away, many of us have found comfort in our beloved pets.

A spokesperson for Mayhew commented: “We know that in times of uncertainty and fear, sharing our time and space with animals can make a huge difference to mental and physical health. Hundreds of thousands of people have relied on their four-legged friends for joy, companionship, love and encouragement during lockdown, and we know that these feelings have been reciprocated.

“We also know that animal welfare issues are at risk of being ignored and sidelines right now, when in fact pets provide a necessary and increasingly crucial role in vulnerable people’s lives. In short, we know that being together and staying together has never been more important.”

Back in January, Mayhew released a selection of poems and animated videos in partnership with McCann Demand, written from the perspective of a pet and an owner and voiced by Louis Theroux and Emily Raymond. The poems revealed the supportive and interdependent natural of the relationship we all share with our four-legged friends and spoke of how crucial it is to maintain and appreciate this unique bond between humans and animals.

At the time, Mayhew could never have predicted how important these words would become.

Today, the charity is building on this theme of ‘A Life, Shared’ through a dedicated radio advertising campaign, voiced by Hollywood actor Jason Fleming and psychotherapist and author Phillipa Perry.

As the pandemic continues and we move into the winter months, Mayhew are even more keen to protect the bond between people and their pets and help keep families big and small together.

Jason said “I honestly don’t know what I would do without my dog. I love her as much as I have ever loved anything, and when it feels like the world has got the hump on with me, she always makes me smile. I can’t tell you how much it means to know she’s there for me, no matter what happens or how I feel.

“That’s why, when Mayhew got in touch about this campaign, I was more than happy to be involved. They really understand how important the bond between a person and their pet is, especially in times like these.”

Phillipa Perry added “My cat, Kevin, is one of my best friends. I’m totally devoted to him, and I like to think he loves me just as much. We have an intense co-dependent relationship, to the point where my mood and mental health is directly affected by what Kevin is up to.

“I can’t imagine living without him – Kevin has gone missing a few times in the past and that was bad enough, it would break my heart to have to give him up permanently. Mayhew do a brilliant job of keeping pets and people together, and it’s something both me and Kevin feel strongly about.”

Helping people, helping animals

Throughout lockdown, those of us lucky enough to share our lives with an animal know how precious their company is. However, with the worry of economic disaster and the winter flu season, on top of a rising coronavirus infection rate, hanging over our heads, many people are still at risk of losing everything – including their beloved pets.

It’s more essential than ever that Mayhew’s community projects are here for those who need them. They support vulnerable pet owners and those going through a crisis in many different ways, from providing free food and veterinary care to temporarily fostering an animal whilst an owner gets themselves back on their feet.

They also work in tandem with a number of homeless charities and hostels, ensuring that people with nowhere to go and no-one to turn to don’t also have to give up their best friend and only source of comfort. No government funding is received for what they do, and the effects of the pandemic have hit us hard.

Mayhew’s Animal Welfare Officers are doing everything they can to support people all across London, but with a reduced capacity and even more demand on our time and resources, they now urgently need your help to ensure we can remain a lifeline.

Where can you hear the advert?

The new radio advert can be heard on over 100 digital radio stations – including Capital FM, Classic FM, LBC and Gold – from Tuesday 15 September, and will run for four weeks.

You can also find information about this campaign on their website and social media channels, where they will be sharing beautifully designed animations drawn by Dane Khy and animated by Coffee & TV; which once again illustrate the importance of protecting the life-affirming bond between pets and their owners.

Their aim is to raise £7,500, which could either provide almost 1,000 animals with essential vaccinations or cover the cost of running our animal ambulance for the rest of the year. You can donate £5 by texting MAYHEW to 70085.