Gemma Atkinson teams up with Hill’s to help feed rescue dogs and cats

Actress and radio presenter Gemma Atkinson is calling on Brits to show their support for shelter pets, as Hill’s Pet Nutrition launches a nationwide campaign today.

As the pandemic reaches the one-year mark, animal shelters up and down the country are facing unprecedented cuts and Hill’s new campaign offers support to homeless pets in desperate need due to Covid-19.

With a growing number of pets reportedly being given up or abandoned and fundraising events postponed due to the crisis, rescue shelters are at capacity and struggling to keep the animals they look after fed and cared for.

Gemma, owners of Spaniel and Sproodle Ollie and Norman and President of The Bleakholt Animal Sanctuary, is asking pet parents and vet professionals alike to share pictures of their furry friends using #MissionForeverFriend across Instagram and Facebook.

For every post, Hill’s will donate a bowl of food to a local shelter throughout the month of April, providing up to 14,000 meals in the UK, and up to 100,000 meals across participating countries.

Gemma commented: “Whilst the country has been in and out of lockdown the past year, shelters across the country have been working tirelessly to help the lives of the many animals in their care. Sadly, just like all businesses and industries they have suffered hardship due to the pandemic and are in desperate need of support right now.

“My dogs are a huge part of our family and I’m a massive advocate for animal welfare and successfully rescued pets. By supporting #MissionForeverFriend, animal lovers can show their support for local shelters and give animals in need the second chance they deserve. Hill’s believes that all pets deserve the best care humanly possible, and that the right nutrition has the ability to not only transform lives physically but make shelter pets adoption-ready while they wait for their forever homes.”

Hill’s Pet Nutrition UK and Ireland is proud to be partnering with Raystead Centre for Animal Welfare and Wood Green – The Animal’s Charity. Both charities aim to provide forever homes for shelter pets and offer support and advice for pet owners.

Michael Unsworth, Hill’s Vet Affairs Manager, UK & Republic of Ireland added: “#MissionForeverFriend is an extension of our 365 day-a-year commitment to helping shelter pets, but it’s never been more important to help animals in need than right now. Centres are at capacity with many people experiencing ‘buyer’s remorse’ or sadly suffering financial or health woes due to the pandemic. Just like all vet professionals up and down the country, the staff and volunteers at these shelters have worked round the clock to feed them and keep a roof over their heads, but there’s only so much they can do with funding and rehoming all on hold. This movement will provide much-needed nutrition to thousands of innocent animals and we’re thrilled that Gemma is lending her support to help the cause.”

To learn more about #MissionForeverFriend and find ways you can help shelter pets find their forever homes, visit