Lily’s Kitchen and Dogs Trust unite

Lily’s Kitchen and Dogs Trust have announced a two-year partnership beginning this autumn in support of the charity’s ‘Change the tale’ campaign.

Both Lily’s Kitchen and Dogs Trust share a mission to support all dogs to live happy and healthy lives and look forward to what promises to be a fruitful collaboration.

The partnership will see the UK’s fastest growing pet food brand work with Dogs Trust for an initial two years and Lily’s Kitchen will be donating 15% of net sale price from the sales of its Christmas dog food range to help the charity Change the Tale for the nation’s dogs.

This year has been a challenging time for our four-legged family members, as well as those of us with two legs.

Dogs Trust’s ‘Change the tale’ campaign was launched to help ensure the charity can continue to provide help for dogs in need now and in the future as a result of the Covid-19 pandemic.

Experts at Dogs Trust estimate that up to 40,000 dogs could be at risk of relinquishment of families struggle to cope with the effects of the coronavirus crisis. Many other dogs are likely to develop behavioural issues, such as separation anxiety, which could develop as a result of lockdown measures.

Samantha Crossley, Marketing Director at Lily’s Kitchen said: “With more than a quarter of dog owners surveyed by Dogs Trust revealing that their dog has shown at least one new problem behaviour during lockdown, we felt it was important to raise awareness and support the charity in their efforts to help people and their dogs in the fallout of the pandemic.

“At Lily’s Kitchen, we believe that pets are part of the family, and with the right love, care and diet, can live long and healthy, happy lives. But we also recognise that sometimes pet parenting can be difficult. That’s why the work Dogs Trust do is so important, not only rehoming dogs but working with dogs and owners to understand each other better and overcome problem behaviours.”

On announcing the partnership, Nick Daniel, Dogs Trust Marketing Director said: “We are absolutely thrilled to be partnering with Lily’s Kitchen, as every pound raised through the partnership will help us continue to Change the Tale for both the dogs in our care, and those who have been impacted by the pandemic.

“Whilst 2020 has been extremely challenging, it has highlighted to everyone just how special having a dog in your life is. With the help of Lily’s Kitchen and the amazing dog-loving public, we hope to work together to minimise the impact on the dogs we all love and who have been there for us when we needed them.”

Lily’s Kitchen dog range is available from from £2.75.