In a World’s first, Natures Menu has launched a special Happy Birthday song, that only dogs and cats can understand.
Featuring high pitched frequencies that can only be heard by dogs and cats, meows and barks and squeaky toy noises, the song has been specifically created to help them celebrate in style.
It’s set to go down with UK pet owners, with a recent survey revealing that 73% mark their pet’s birthday with a special celebration – whether it’s singing Happy Birthday to them (50%) or getting them a gift (27%). And with 3.2 million pets bought in lockdown, many likely marking their first birthday this month, the timing couldn’t be more perfect.
The launch of the special rendition of Happy Birthday also ties into Natures Menu’s very own milestone, with the company celebrating its 40th anniversary this year.
Melanie Sainsbury, Veterinary Education Manager at Natures Menu, said: “With so many of the nation’s pet owners celebrating special milestones in their pet’s life, we’re delighted to be able to support them in giving them the day they deserve. Specific sounds such as high frequency noise inaudible to humans, squeaky toy noise, barks and meowing were all selected as they can cause a hilarious reaction in our pets. Drums were then added so pet parents can keep in time with the familiar Happy Birthday beat and join in the fun.
“Our four-legged friends bring so much joy to our lives, and we’re excited to see their reactions to this special version of Happy Birthday, created just for them. Reactions so far have included dogs trying to find the squeaky toy, ears picking up and cats looking at their owners as if they’ve lost the plot – so it’s just as entertaining for the owners.”
You can also view the video here.